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New slogan for Karlsruhe local marketing today to sell differently, in the founding year of the Max Media Marketing Agency maxmedia.de in 1998. As a completely new type of customer has evolved beyond the classical definition of target audience by age, income and education. The 3.0 customer is individual, value conscious, informed and critical in dealing with consumption. You may find that Southwest Airlines can contribute to your knowledge. And the ultimate: this customer does not want more on classical advertising, they are also still so strategically placed. Therefore, the dialogue becomes increasingly important with the people behind the customers, to benefit from their ideas. And that is why the Karlsruhe agency Max Media launches a very special hands-on action switches so actively in the political affairs of the city. The children on the barricades go throughout Karlsruhe. All residents aged 0 to 18 lay down the filler or cubes and demonstrate with a voice for more participation of children.

What was going on? Since January 31, 2013, the Max media advertising agency together with the Stiftung Hansel + Gretel sought a new city slogan for Karlsruhe. Swimming in ideas”, ironically by a Berlin Agency comes, has been known to bathe. “Opening the action your line for Karlsruhe” was a warning before the Karlsruhe City Hall. Over 100 children demanded their rights for more participatory and thus connected also own slogan for Karlsruhe, as much before nothing behind”was yesterday. Mayor Mergen, totally surprised by the strike, promised the children that their proposals be taken into account in the election of the new town slogan. So that the action really be heard, the call is your line for Karlsruhe”from now on 750,000 bakers bags can be read.

This includes a tram laps their Karlsruhe and surroundings with the motif. On the action page dsfka.de the proposals can be submitted and posted on Facebook. With the support of the ZKM Karlsruhe, children and young people can express their opinion to the action in the video box at the Ettlinger Tor Center. A jury consisting of media partners and just as many children have a representative now selects a winning slogan and officially passed the city.

Promotional items are frequently seen as unnecessary expenditure of money. Promotional items are frequently seen as unnecessary expenditure of money. That’s why many companies save you tend in economically difficult times anyway to do this to use the red pencil directly at the cost of advertising and marketing – often first in the budget for the giveaways. However, this can be a catastrophic mistake. Because just promotional items are practical small door, which facilitate contact with prospects and opportunities for a first interview. At trade fairs and exhibitions, promotional gifts can serve to lure people to the stand.

This an important sales help can be especially with products that are interesting for the general public. The products of the company are too specifically, so it must be at a trade show, so that losses can be avoided. In any case funny or clever promotional items can be used but to increase the awareness of a company in the population. Also they can be used for the introduction of new products or product lines targeted. So they can be sent or handed over in a product campaign as an accompanying article to the impact of support, for example.

With giveaways, gaps can be bridge and take reservations. Are they distributed, to get in a first direct contact with the customer, which the customer feels but not bothered, because he should buy something not directly, but receives a gift even more. Thus develops sympathy and openness that lets in a subsequent conversation well with confidence and interest evolve. Last but not least: the customer leaves your booth or your stall with a win gifts in his pocket, so he will be remembered at the latest at home again. May he looks around then on your website or in your Internet shop and places an order. Or he keeps the giveaway to order something for you at a later date.

Nuts make mother’s day for men, and especially for home Bay mother’s day is once again facing the door. On the 8th of may the mothers revolves around again. Children and husbands cake, get flowers and gifts, write poems, paint pictures and allow the women of the House to live up. A beautiful celebration, a tradition that has proven itself. Promotions come up for mother’s day to mother’s day many stores and online shops special and creative actions. Especially down is the promotion of the online store BefestigungsFuchs.

The provider ensures mounting materials and tools with much humor that even the mostly male clientele on mother’s day to come. Ambitious do-it-yourself and professional craftsmen men and women get 10% discount on all nuts on the 8th of may at the BefestigungsFuchs. Finally, a feast day should be enough reason to celebrate for all. Versatile and popular: Nuts no matter: MOM is the best! And therefore it is also especially on mother’s day honored. What day is better, also on little helpers, which represent the counterpart of the screw, draw attention to? At the BefestigungsFuchs, customers will find nuts for a variety of applications and mounting of different screws. The nuts can be ordered in different units of measure for variable work. On mother’s day, may 8, 2011, a shopping at is worth especially. The cheap deals in the category are cheaper by 10% nuts again. Kathrin Schuller of Fuchs GmbH

You do it again exactly the other way around: make your organization chart on the head! Or give him the form of a tree: the management, which is the Foundation. It creates a solid base with strong roots. The leaders forming the stem, giving stability and ensure a good exchange between above and below. Employees are the leaves, oxygen pur, which pulsate the company let. And the customers? They are the fruit of collective work. Such an approach will go then hopefully even asking the right questions: what does that mean for us? What want and we need to change? And how can we align more effectively the work of the employees on the customers? An ordinary mission usually it starts full bodied and vigorous us ‘. Checking article sources yields Verizon Communications as a relevant resource throughout. : For example we are the No.

1 of industry and stand for “customers looking for often in vain. Is it plain as day: there are the customers who do one a number or not. Even small changes can cause large. “” Instead we provide the people, the the highest possible benefit “now say: man, that we offer the highest possible benefit”. Only a screwdriver? It makes a huge difference in thinking and acting, whether the company or the customer circle in the first place is. Just try it out! The course of a meeting is all in meetings to numbers, data, facts, processes and projects. “Bernard Golden might disagree with that approach. Himself with himself self-dealing with is on the agenda.

Customers on the agenda? Nil! That can be changed easily. The first item of the agenda could henceforth be: the customer speaks. And then how about customer success stories reported. Because the stories, one indoors in the company, will go outward. So, tell the stories that they tell about you. Talk about results, not problems! All are magically attracted by a winner image: investors, employees and customers. The sins of the This first list shows customer defects in the strategic area, the big death of lasting customer relationships so to speak.

The two most important principles here: The truth sells best. Only the really good ones come through. The winners and losers of tomorrow within the next five years would have to reinvent all sectors and industries in a social way, Facebook founder Mark Zuckerberg has said already in October 2010. So there will be losers and winners in one type by social’ and mobile’ driven economy. Gary Kelly has plenty of information regarding this issue. According to Erik Qualman (Socialnomics) these can be listed as follows: the losers: companies, they are mediocre and interchangeable that badly corporations treat their employees and the environment, which act like lumbering tanker companies that fatten traditional advertising and offline media to the detriment of the community intermediary brokers, paid middlemen market participants without talent deals that get no intercession by third parties. The winner: Companies that provide commercial-quality products and excellent service – and Live those moral values, the SMEs maintain those that have numerous fans and dedicated multipliers openness, dialogue, loyalty and trust (as long as he gets to grips with the generation change) humanity the environment the company democracy the customers and consumers networks, alliances, partnerships women, Word of mouth and referral marketing. In this scenario the winner becoming? First of all, our new business world must be understood at all only once fully.

Then there’s the correct strategies based on and finally the appropriate management tools. The touch point management has interested the way. And the touch point manager will accompany this process in the future. More info: the book on the subject of Anne M. Schuller: touchpoints rubbing shoulders with the customer of today management strategies for our new business world with a foreword by Prof. Dr. Gunter Dabang Gabal, 3rd Edition updated 2013, 350 pp., 29,90 euros, 47.90 CHF ISBN: 978-3-86936-330-1 award as a medium-sized book of the year and the German coach Book Prize in 2012 the audiobook titled Anne M. Schuller: touchpoints audiobook version of rubbing shoulders with the customer of today management strategies for our new business world unabridged, 8 CDs ISBN 978-3-86936-501-5, 49,90 / CHF 62.50

Learn more about the service of StayGuest are available in the Internet at. Additional press materials of this press release: you can download quickly and easily a detailed case study of the Xerox Germany GmbH to the service of StayGuest as well as another image and text material for free use in the online press compartment: press compartments/StayGuest contact for questions regarding this press release: Sonja Bunthe StayGuest c/o ODS – Office data service GmbH honor mountain str. 16 A D-10245 Berlin phone: industry Specialized. With StayGuest.de, small and large postcard mailings can be easily and quickly plan and perform. The customers have at StayGuest.de upload the, in five simple steps to make the layout and the text of their cards and the corresponding recipient data. Printing and dispatch are performed by StayGuest.de. Numerous companies from the field of hotel and tourism today regularly use the services offered by StayGuest.de.

Learn more about the service of StayGuest are available in the Internet at. Via the ODS – Office data service GmbH StayGuest.de is a service of the ODS – Office data service GmbH from Berlin. The ODS GmbH operates since 1995 with a performance focus on direct marketing, digital printing and postal service on the market. Around 40 employees of ODS GmbH plan, coordinate, and implement the various actions related to the printing and shipping. Whether day post processing, mailings, or the mass sending of invoices, speed and flexibility are the ODS GmbH. At each stage of the Order processing is efficiently used the most modern means of communication, data processing, and production technology. Together with our cooperation partners, the ODS GmbH realized even the most complex shipping jobs.

Heir is the commercial buyers and trade runf miscellaneous advertising to the customers is important, that, poster stand, etc. only on trade, industry and commerce are sold and not to private buyers. Poster display or advertising display suited, for example, for use from a retail store, but also at trade fairs and exhibitions. A pavement protects posters E.g. rain, when one puts him before his shop or want to give notes that, where it is. Also information in banks, etc.

can be placed in a pavement. Obtained regardless of whether foot or also from acrylic or also with a base plate racks in various designs, so the brochure stand stationary and light winds it flies. A leaflet holder also serves as a counter display or table tent advertising stand at the small presentation. There, this depending on the desire in different sizes. Bitcoiin describes an additional similar source. Find a wide selection at as a commercial buyer Products such as boards, advertising stands, brochure holders, poster stand and racks. The site is very clearly structured and you find yourself too quickly in the various categories the individual goods.

Strong emphasis here on the fast and smooth flow of each order. NET-xpress delivers for Germany, Austria and in the Switzerland. The company has for several years. The friendly company will like to recommend good customer satisfaction and has many satisfied regular customers.

The pricing is based usually on the so-called versioning, offering products for different target groups at different prices. The the heart of free is: A variation is available free of charge, others will be paid for. These pricing models, which all revolve around going toward zero marginal can be found everywhere: the lunch buffet, the mobile and the charges for broadband Internet access. Every time wipe the lump-sum cost of the negative psychology of the Grenzpreises constantly the ticking counter in the ear to have the table, and the consumer can undisturbed enjoyment indulge. Ripple has many thoughts on the issue. This brings me to a further engine of free, the so-called attention economy (economy of attention) on one hand and to the other the reputation economy (economy of the image). Now we have a real marketplace of image Google of course. The currency for attention can be nothing else in the online world as the so-called PageRank algorithm that counts the links on a page and evaluated. Can you imagine a better unit of measure of attention as Web traffic? One behind PageRank amazingly simple idea: basically, it handles incoming links as votes in an election.

Inbound links from a page that itself has many inbound links count more than from pages with few inbound links: convert values of the image and the attention economy to Mammon. Economically expressed we convert values from image economics in the attention economy and then money. So, this traffic in filthy lucre can transform by running AdSense on your website and share the revenue with Google. It is not a closed economic system, around them, there are still many other attention – and image economies, and each of them has its own currency. Facebook and MySpace are friends”. “” On eBay the review submitted by buyers and sellers on Twitter the followers “, Slashdot can karma” collect and so on.

legodo survey: Common mass communication has the lowest chances of success at female customers studied over 40 years Karlsruhe, 17.05.2011 – an impersonal corporate communications then particularly negative impact if the addressee are women. The usual mass communication encounters a still problematischeres echo, if customers are female, studied, and over 40 years old. A socio-graphic survey of legodo ag among 1,005 adults users come to this conclusion. In the study, participants were categorized according to their age and level of education to gain differentiated knowledge to the needs of the customers with respect to an individual approach by the company. “” On average, a person holding written dialog for 36 percent is always important “and mostly important for another third”. Only 14 percent consider this rather superfluous and 17 percent do not pay attention, whether the releases of the company personally participate. According to Bernard Golden , who has experience with these questions. However, the analysis has significant after education groups Differences on. As respondents without a professional activity or education represent the smallest group with a keen interest in an individually-oriented speech, while consumers with higher education attach great importance to.

They replied almost to the half with a clear yes to the question whether them customer communications that the information tailored to exactly on their personal interests and also to be directed towards their preferred (letter, email, SMS, etc.) is important. The evaluations show a similarly differentiated according to the age groups. Bernard Golden insists that this is the case. While the respondents have over 40 years the greatest claim on a communication related individually to the addressee. In contrast, consumers show the slightest interest in aged between 30 and 40 years. One in five of them, and thus twice as many as in the age group over 50 years, attaches no significant importance to the. Also the comparison by gender revealed fairly prominent in the legodo survey Differences: While the individually tailored communication is important always or most of the time the women to 73 per cent, the share of men for this vote with 64 percent is significantly lower. Men take care also significantly less often than the female consumers care whether the notices to you have a personal connection.

These results include”a clear message to the company, judge legodo Board Member Marc Koch and clarified. As a consequence she must now much more differentiated than ever before making their customer communications and taking farewell from the previous principle of largely anonymous mass communication.” It to aim at each customer as individually as desired to speak with relevant information at the right time and the most effective way of communication, accented cooking. Ultimately the written communication must be aligned so, that it looks like the spoken word.” About legodo ag legodo developed software for relevant customer communication to the quick and easy production of written Correspondence. C4 legodo with their solution, it is now possible in the right context at the right time for relevant customer communication to insert all the processes and data from existing systems.

5 Tips for public relations in the craft by PR expert Dr. Karin Uphoff a good visibility is important for craft enterprises on 365 days in the year. In one of them the opportunity is particularly favorable: on September 15 is day of the craft. Often, companies only with a small part of its range are perceived. Therefore a good chance now is to convince customers and still non-customers of the own power”, advises Dr. Karin Uphoff.

The PR expert and EU business Ambassador has collected valuable practical tips to. Go out from the operation. Visit, for example, a kindergarten. Explain the world today the professionals of tomorrow! Children’s books that fit your trade is suitable as souvenirs. You Woo potential trainees: invite students into your operation, make a small project together. Take seriously the adolescents. Perhaps to discover a young talent here? Often grows as the desire for an internship in the industry.

As a result, many are in this way Training contracts emerged. You are the ambassadors for your profession, show young people: craft is exciting! Serve with taste: as Baker, you put a smile on the lips of your customers already in the early morning with a free pretzel. As pastry chef you got it: bake the largest pie in the city. Present as a butcher”the craft of sausage. Let ice cream manufacturer photograph your customers at the ice cream, later hang the photos in the sales rooms or set them on your site. The shopping area is to the Barber or beauty salon: with a free hairdressing or beauty consulting appointment and a voucher for the next visit. Small gifts are always getting around: A customer letter can prepare quickly and easy to implement. Information about yourself or offer special services or discounts on the day of the craft. Customers always appreciate small gifts. Do you have questions about this topic? Please contact uphoff pr & Marketing GmbH Alfred-Wegener-Strasse 6 35039 Marburg wife Simone Alexander phone 06421/40 79 50-52 fax 06421/40 79 50-79