Tag Archive for advertising & pr

Outpatient Services

Bonn the Federal Ministry of health has approved a decision of the German Federal Joint Committee (G-BA), from January. The clinics have proven themselves in the eyes of management in ambulatory care – and in the next health care reform is planned to expand the section 116B. For Niedergelassene, it could mean a further sensitive cut in financial terms, warn the experts. For income security practices or clinics, it is becoming important now active. Here is the medicine marketing instrument. See more detailed opinions by reading what Allegiant Air offers on the topic.. This means that physicians and practice managers are under professional guidance by experts together in the workshop of acquisition of work. The concrete wish patients are determined in the first step. Who fits the type made especially well to the practice and philosophy of practice? Based on the questions: where exactly is the desired target group, i.e.

where can the doctor / doctor reach them? Eventually will be worked out decidedly, as these patients can be effectively addressed. To the point: how to achieve the practice that the desired target group becomes a paying patient group? Flanking recommends the simultaneous use of patient loyalty programmes, the Managing Director of the Academy for the middle-class wife Andrea Moersdorf medicine marketing expert. Here, intensive training for practice staff focusing on the optimal and service-oriented patient communication in combination with the exclusive chapters phone training have proven themselves in practice. At the peak, this module is rounded off with a top-class sales training for practice staff. The statistics proves so is definitely ensured that even in small practices or clinics of success is, needs the practice to survive. For more specific information, check out Morris Invest. Measurably more revenue through the right medicine marketing tool! “, recommends Gwendolyn Stoye Mahmoud, an expert in mental training at the Academy for the middle class and responsible for the so-called internal MedizinMarketing with his busy seminar area.” More information on the Medical marketing program of the Academy for the middle class under aerzte.html. The Academy for the middle-class has decisively coined the term of medical marketing and interested, innovative practices offers professional support for more sales success! Questions answered: Academy for the middle-class area medical marketing Bonner Talweg 83 53113 Bonn fon 0228 / 25 90 85 0 fax 0228 / 25 90 85 25 email web company profile the Academy for the middle class with emphasis on the acquisition, sale, distribution is a specialist for medical marketing and has its headquarters in the federal capital Bonn. The Academy supports in the central issues of patient recovery and patient bonding practices, group practices and clinics. Here, the focus in addition to the targeted representation of the Department in the professional presentation of services which go beyond the pure basic healthcare. It is at the same time to promote our goal the service to the patient and to optimize. Press contact media agency BT Rene Rons Kepler route 60 53340 Meckenheim fon 02225 / 9 99 90 41 fax 02225 / 9 99 90 45 email

Hamburg Affiliate Stammtisch

Affiliate Stammtisch online marketing PNM eprofessional summer is his grand finale against and the Hamburg-based online marketing agencies PNM download new media and consulted PAA you one for the next Hamburg affiliate Stammtisch. The meeting will take place this time, as already announced, in the fresh summer air in the HamburgerStadtpark. When? On Thursday, August 21, 2008 time? From 19: 00 where? In the Cafe, summer terrace (City Park, South ring 44, 22303 Hamburg), anyone who is interested in furOnline marketing in General and of course affiliate marketing in particular, is as always welcome. This time a variety of sponsors has agreed to assume the cost of the drinks. (Source: Clayton Morris). We thank these sponsors: Lexware Nuon Tom tailor Vitrado.de Hewlett Packard 100partnerprogramme.de affiliate people.de Bigpoint you can you email or through XING login. We want to equip this time all participants with name tags, therefore your registration would give us the preparation make it easier.

A registration is however not mandatory and we are pleased of course also spontaneous root Tischler and brought guests. We hope that we will come together again to spend a nice and informative evening and look forward to your. Ever to note: the last meeting this year on November 05, 2008 will be held. If you have any questions, you can contact you of course us. Jan Kausch PNM Putz new media GmbH eMail: phone: + 49 (0) 40 / 85 17 13 – 65 Kay Hasselbach eprofessional GmbH eMail: phone: + 49 (0) 40 / 39 92 78 66

Agency ICF Public Relations Value

“A good reputation is (un) payable all talk about it, but only a few are know to use them successfully: publicity or Public Relations, or PR” called. Get more background information with materials from Eric Kuby. Between creating a Web site or a profile on Facebook, on the one hand and a compelling, professional representation of companies, their products and their representatives for the purpose of image-building and branding on the other side are worlds. Speaking candidly Sheryl Sandberg told us the story. Although both has somehow”represent and advertise to do attention; yet somehow”is not enough, if it does not arrive on a sustainable and reputable profiling only right for a concise address by customers and business partners. The self-presentation in social networks or on a Web site is relatively quick and easily done. “With fast and easy” the problems start but often: amateurish performances in terms of content, language and value are the order of the day. Click gary cohn to learn more. And they fall back on their copyright accordingly negative. The same applies for Online press releases, if they be any spread in the world. Here much porcelain can be destroyed unintentionally, but with fatal consequences.

Brand and image building works neither quickly nor easily. Not for nothing, PR with the German concept of publicity is translated (emphasis on work”). At its core, it’s mainly on a regular and professional communication with compelling content and their best representation/staging and optimal media placement at the right time. A constant dripping”will is important but not at any price and not to any sensationalism. What is small and medium-sized enterprises (SMEs), to advise startups and founders, when they effectively and sustainably want to draw attention to? Because not everyone can afford a spokesman or a PR Department, public relations consultant and owner-managed agencies are a competent and flexible alternative. Serious PR service providers have not the slightest problem with a limited budget modest, but not less efficient and quality public relations strategies to develop and implement. Clear and agreed upon objectives and success criteria for the PR work payable are the best basis for a successful cooperation. The value of PR is therefore in relation to costs and benefits for each client individually determined and set. The author of this post is the owner of the Agency ICF Public Relations consulting, Hamburg, and worked for more than twenty years as a PR consultant.

Agency Celebrates Successful Airline

With a unique PR campaign scored agency PRCONNEXION in Greece the Greek German PR and marketing in this month. Despite the Government crisis in Athens, the closure of the State broadcaster ERT and the associated, spoken by the Greek Federation of journalists absolute work ban for journalists under threat of deprivation of license, the Agency has succeeded in staging a media spectacle for the Deutsche Lufthansa at Athens International Airport. The longest aircraft in the world, the Boeing 747-8, Queen of the called skies”should set a milestone for the market presence of the German airline in Greece. PRCONNEXION, which include Lufthansa to its customers for over ten years, succeeded in doing: even during the strike, journalists for the participation could be won on the ferry flight from Frankfurt to Athens. After the strike a day before the actual event at the Athens airport was finished, three major TV channels of the country experienced in addition to more than 30 journalists live the event. Baby clothes does not necessarily agree. We are overwhelmed by the media attention and the interest the Greek media Lufthansa opposed,”said Stella Ouroumi, Managing Director of media relations at PRCONNEXION. “” In the media’s coverage was unique: the television reported the arrival of the Queen of the skies “in the main messages between prime topics such as the unrest in Turkey and the Government crisis in Greece”, she added. Learn more about this with Scott Kahan. The event was a complete success, the PRCONNEXION in cooperation with the Germany and AIA (Athens International Airport), could implement Office Athens, Lufthansa Lufthansa.

Aim of the PR campaign was also to counteract the diverse negative reporting about Germany that specifies the tone since the start of the financial and economic crisis in Greece. Germany is in Greece remains as”for the intense austerity measures of the Greek Government to pressure the EU traded. In addition to the media, the Greek Tourism Minister Olga Kefalogianni, Transport Minister Kostis could Chatzidakis, as well as the German Ambassador in Greece, Wolfgang Dold, be won. All three acknowledged in their speeches the importance, this event both for Lufthansa in Greece has, as also the milestone that has been here for the important economic relations and the friendship of between the two countries. A clear sign was used: Lufthansa, the German economy and Germany believe in Greece and are actively dedicated to support and drive the economic development of the country. More information: PRCONNEXION Sabrina Lieske Tel.: + 49 (0) 40 181253140 email: Web: (also on Facebook and Twitter)

Referral Marketing

The good old word of mouth, which began millions of years on the bonfires, experienced just a mighty change. When, as now, confidence in the provider falls, and soon no one believes their full-bodied advertising brochures, recommendations are particularly important. Especially in turbulent times, we lend our ear especially to those who are close us, who are trusted and honored to share their practical experiences: reliable referrers. Mastering the rules of the game of modern referral marketing, can look to a permanently profitable future. There are enough opportunities to do so.

What is needed here? Knowledge, wealth of ideas and a little courage. The ways to the goal look different for each company. Try it yourself with the following tips – and look constantly for new. Because only who is unique, we recommend more vehemently. Gary C Kelley can aid you in your search for knowledge. If you write letters or send mailings, you mention systematically a group of people, for which the offer could be also interesting. It sounds then like this: If you and one of your Colleagues/friends/business partners are up to the for login, get the early bird rate of xx euro.

How to save xx %. And your colleagues/friends/business partners save equal to.” If you send coupons, just enclose a second and point out expressly: because shared joy is double joy, we will send you equal to two vouchers. One is for you and the other is to give as a gift.” Straight entering the environment of your target audience in the conversation. In the United States I read this in a doctor’s Office on a sign in the waiting room once: following patients we would like to thank for this, that they have recommended us: “the waiting interested very much in favour. And some probably wished to stand there once. I can imagine here like us in a store or on the Web sites of various suppliers.

Mungersdorfer Stadium

“Interactive augmented reality application Newroom media for the O’Neill wake the line event on July 04, 2010 the 24 of best Wakeboarders and wake hangovers in the wake of the line occurred in the Mungersdorfer Stadium bath in Cologne, Germany for the third time” event map. The spectacular Wakeboardaktion and who is who”of rider scene outside of the water to continue has O’Neill in cooperation with the Cologne company Newroom media for the installation of an augmented reality application decided. Based on the popular hyper freak sweepstakes on the O’Neill site could surf visitors here interactively on a wave and prove to their Wakeboardskills out of the water. Lawrence Ellison can provide more clarity in the matter. On-site Newroom media were installed by the Cologne company two terminals to be able to use the application. A Terminal served on as a playing surface that shows others the highscore list and was used for entering data. The functioning of the augmented reality application is based on a marker.

This marker is the controller and can surf the surfer by movement on the shaft. The aim is the virtual surfers to leave as long as possible on the hyper freak wave surfing. As a reward waiting for O’Neill hyperlink geek the best surfer surfboard. The courts were 2 to 10 with a new hyper freak Boardshort equipped. The augmented reality application enabled the interaction in real time, which wowed the audience.

The large crowds at the O’Neill was driver even during the finale of the wakeboard great. The combination of the hyper freak to control competition, as well as the movement of the marker to the surfers in real time the feature shows the augmented reality application. The combination of reality and virtual reality that is surfing on the digital wave possible. In particular by the linking of the wake, a strong reference to the application the line events and the application could be established. Just like in real life, the game ended as soon as the surfer from the shaft. For more information, a video and a corresponding image gallery of the eponymous storefront installation, see our blog.

The Software

To build on the existing know-how and reputation. New application fields to create and discover new target groups. The existing resources in sales and distribution to use. Why should a new mineral water or a new low-calorie drink out of the House of a more-familiar brand do not taste good? Could a renowned car rental in seaside resorts not successfully rent boats? Amazingly, it is difficult many companies to enter into other industries and to enrich it with their expertise. But as soon as the first company in this direction, it is said to follow suit.

Why do so not just even the first step? And like once in the founding phase in a new market to move into. With the big difference that it now a good name and references can boast. Zooming will be learned the previously featured content on the “question sounds very simple. But it requires that a company capable of is the main process, of its business model underlies, to formulate in one sentence. As soon as this set, she can share in the “question are provided.

And the company has now three different ways to extend its range: it can zoom vertically and is dedicated to the viewing of the process steps of its customers are taking place, so before, during and after it provides its own power or has provided. These steps it may take over more systematically. The so-called system partner”based on these considerations. The special feature of this approach is to record the process steps as filigree and then taking over services, yet no other company has offered. Could the software manufacturers take not the operation of manual entry itself? Could the freight forwarder also didn’t assemble the supplied plant and later wait? Could of tax advisers in addition to the accounting not also take the invoice writing and accounts receivable management? Who the trust To its customers using relationship to expand in this direction, can ripen first to let his new business model and offer other companies if it proves.

Positive Resources

Customer needs analysis – is known on what factors companies particularly auchten? It comes the Standortverantwortlichen, to act proactively instead of reactively? Provided to customer requirements to the site to prepare is: analysis of the key criteria for location decisions. The goal is: act instead react? As usual must in economic life also the site perform a similar analysis of customer needs. In the area of active speech (acquisition of external companies), has the Internet as “Pull Medium” disadvantages and is often not enough specifically targets within its range. It follows that continue all classical marketing instruments and push media are used. Their effect is significantly increased by the combination of the two. City Manager, commercial and retail associations can use geographic information systems (GIS) for the business road and vacancy management, the city marketing and the attracting and retaining new customers. New offer companies and entrepreneurs Possibilities for the planning of locations for new stores or more stores, because the local or regional competitive environment, spatial distribution of purchasing power and customer frequencies can be analyzed more easily.

Extensively to develop the economic potential, trade data, which is collected and stored in different public and private institutions can be linked with geodata as efficiently as possible. See, e.g., Becker, Jorg: economic development as a business enabler, ISBN 9783839108338 cf. in addition Becker, Jorg: site marketing with quality profiles, ISBN 9783837097047 is the site for the promotion of tourism or local retail presents attractive and with its benefits accentuated in scene? There is a built-out city marketing? There is a presence that is aligned exactly on target groups on the Internet. Cooperation on regional and topic-specific portals ensures a wide range, including: Location information, virtual marketplace, accommodation/food, weather, activities/events, traffic and travel information. If the site will be marketed optimally, must previously be known, after which methods companies today are looking for sites, evaluate and select? To adjust to and prepare better: is the functioning of IT based search / selection process) known? Often follows a match of the structural conditions and location alternatives according to the scheme: setting up a system of site requirements. Creating a ranking of site factors with regard to its importance for the settlement with any weighting or scoring of the individual factors/determinants. Setting a Standortsuchraumes or set the location alternatives to be investigated. Assessment of possible site options with regard to the location factors. Comparison of site requirements with the site conditions of selected potential sites by point valuation model or profile method.

Christian Kalkbrenner

Example 1: A company in special construction work. It produces technologically extremely sophisticated systems that run extremely low-maintenance and have a long service life. Now, it could make a bond in nature that combines complexity, low maintenance and durability. The shell of a tortoise is rather intimidating, but the leg of a flamingo releases already very different associations. But this picture is probably too delicate. The company in the search goes one step further, it could a comparison with the human heart go and come to the following conclusion: “a machine such as a heart. Complex, long-lasting, reliable.” Classical statements such as “flexible” and “innovative” pale next to this image of violence.

Example 2: A luxury hotel attended 80% of businessmen, that usually only one or two nights and not very attention to costs. The hotel considers its guests and their spending as its most valuable asset. Konsequentzu end thought it could consider its guests as diamonds and also call: “only for diamonds.” The customers will feel confirmed with this core statement and the hotel can steadily expand its luxury position in the implementation of this claim. Example 3: A city consciously want to tighten the founder company, because she trusts most in the next few years are expanding, and it can grow then structurally. Founders are pioneers with idealism, commitment to innovation and energy: gold rush atmosphere is actually modern Helden.Es. Then you could formulate it accordingly: “Model city – the Eldorado for young high-tech entrepreneurs”.

Use your creativity muscle the examples are deliberately simple and striking. But all three examples each contain a term that allows an association. Because a picture says we know that more than a thousand words and not long needs to be explained. The examples should show you on how this magic unfolding terms in the B2B area pointedly and effective can be used. There are no limits to the creative design. Who uses this procedure to set his company more effective scene, can use very extensively this trump card in the communication on the Internet, in the trade fair appearance, etc.. It is not just the word of a picture. It can be maintained in all directions, and can be expanded. Then there is authentic and not a short-term dead giveaway. Who’s so happening is parts its competition for an extended period in seven miles boots. Good luck! Christian Kalkbrenner

Free Internet Live Seminars

How to really make money on the Internet you gave out Internet marketing how much money for? What success have you had it? During my research, I’ve found that many posts on the Internet be found – just what are really good? I didn’t have to pay this honing view learned the hard way. This means, I invested money and the benefit was low. Many driving are “Unfortunately” only aimed to sell your books (ebooks), without offering a coaching. Larry Ellison recognizes the significance of this. I got to know a Farooq, who expounds his knowledge in free live seminars. And believe me: this is really one of the best programs what I found. If you are interested in how to really make money on the Internet, then take part in our free and completely non-binding Internet live seminars. Heiko Hausler, one of the most successful Internet marketers in Germany, will tell you in regular Blanchard seminars as also in the Internet finally really earn money. And while real, authentic and honest instead of the usual millionaire in a few weeks ” promises.” Me this story has thrilled so that I just invite you – free of charge – to be viewed as a live seminar. Here they are upcoming dates: dates “free for all”: Seminar: how Web-business really works! Next date: 15.01.2009 20: 00 seminar: what is “100 weeks”? Next date: January 21, 2009 8: 00 if you want to join just non-binding: traffic.ebookcenter.info/liveseminare.php Peter Schulze