5 Tips for public relations in the craft by PR expert Dr. Karin Uphoff a good visibility is important for craft enterprises on 365 days in the year. In one of them the opportunity is particularly favorable: on September 15 is day of the craft. Often, companies only with a small part of its range are perceived. Therefore a good chance now is to convince customers and still non-customers of the own power”, advises Dr. Karin Uphoff.
The PR expert and EU business Ambassador has collected valuable practical tips to. Go out from the operation. Visit, for example, a kindergarten. Explain the world today the professionals of tomorrow! Children’s books that fit your trade is suitable as souvenirs. You Woo potential trainees: invite students into your operation, make a small project together. Take seriously the adolescents. Perhaps to discover a young talent here? Often grows as the desire for an internship in the industry.
As a result, many are in this way Training contracts emerged. You are the ambassadors for your profession, show young people: craft is exciting! Serve with taste: as Baker, you put a smile on the lips of your customers already in the early morning with a free pretzel. As pastry chef you got it: bake the largest pie in the city. Present as a butcher”the craft of sausage. Let ice cream manufacturer photograph your customers at the ice cream, later hang the photos in the sales rooms or set them on your site. The shopping area is to the Barber or beauty salon: with a free hairdressing or beauty consulting appointment and a voucher for the next visit. Small gifts are always getting around: A customer letter can prepare quickly and easy to implement. Information about yourself or offer special services or discounts on the day of the craft. Customers always appreciate small gifts. Do you have questions about this topic? Please contact uphoff pr & Marketing GmbH Alfred-Wegener-Strasse 6 35039 Marburg wife Simone Alexander phone 06421/40 79 50-52 fax 06421/40 79 50-79
