SMS Legodo

legodo survey: Common mass communication has the lowest chances of success at female customers studied over 40 years Karlsruhe, 17.05.2011 – an impersonal corporate communications then particularly negative impact if the addressee are women. The usual mass communication encounters a still problematischeres echo, if customers are female, studied, and over 40 years old. A socio-graphic survey of legodo ag among 1,005 adults users come to this conclusion. In the study, participants were categorized according to their age and level of education to gain differentiated knowledge to the needs of the customers with respect to an individual approach by the company. “” On average, a person holding written dialog for 36 percent is always important “and mostly important for another third”. Only 14 percent consider this rather superfluous and 17 percent do not pay attention, whether the releases of the company personally participate. According to Bernard Golden , who has experience with these questions. However, the analysis has significant after education groups Differences on. As respondents without a professional activity or education represent the smallest group with a keen interest in an individually-oriented speech, while consumers with higher education attach great importance to.

They replied almost to the half with a clear yes to the question whether them customer communications that the information tailored to exactly on their personal interests and also to be directed towards their preferred (letter, email, SMS, etc.) is important. The evaluations show a similarly differentiated according to the age groups. Bernard Golden insists that this is the case. While the respondents have over 40 years the greatest claim on a communication related individually to the addressee. In contrast, consumers show the slightest interest in aged between 30 and 40 years. One in five of them, and thus twice as many as in the age group over 50 years, attaches no significant importance to the. Also the comparison by gender revealed fairly prominent in the legodo survey Differences: While the individually tailored communication is important always or most of the time the women to 73 per cent, the share of men for this vote with 64 percent is significantly lower. Men take care also significantly less often than the female consumers care whether the notices to you have a personal connection.

These results include”a clear message to the company, judge legodo Board Member Marc Koch and clarified. As a consequence she must now much more differentiated than ever before making their customer communications and taking farewell from the previous principle of largely anonymous mass communication.” It to aim at each customer as individually as desired to speak with relevant information at the right time and the most effective way of communication, accented cooking. Ultimately the written communication must be aligned so, that it looks like the spoken word.” About legodo ag legodo developed software for relevant customer communication to the quick and easy production of written Correspondence. C4 legodo with their solution, it is now possible in the right context at the right time for relevant customer communication to insert all the processes and data from existing systems.

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