To build on the existing know-how and reputation. New application fields to create and discover new target groups. The existing resources in sales and distribution to use. Why should a new mineral water or a new low-calorie drink out of the House of a more-familiar brand do not taste good? Could a renowned car rental in seaside resorts not successfully rent boats? Amazingly, it is difficult many companies to enter into other industries and to enrich it with their expertise. But as soon as the first company in this direction, it is said to follow suit.
Why do so not just even the first step? And like once in the founding phase in a new market to move into. With the big difference that it now a good name and references can boast. Zooming will be learned the previously featured content on the “question sounds very simple. But it requires that a company capable of is the main process, of its business model underlies, to formulate in one sentence. As soon as this set, she can share in the “question are provided.
And the company has now three different ways to extend its range: it can zoom vertically and is dedicated to the viewing of the process steps of its customers are taking place, so before, during and after it provides its own power or has provided. These steps it may take over more systematically. The so-called system partner”based on these considerations. The special feature of this approach is to record the process steps as filigree and then taking over services, yet no other company has offered. Could the software manufacturers take not the operation of manual entry itself? Could the freight forwarder also didn’t assemble the supplied plant and later wait? Could of tax advisers in addition to the accounting not also take the invoice writing and accounts receivable management? Who the trust To its customers using relationship to expand in this direction, can ripen first to let his new business model and offer other companies if it proves.
