The first brand team and affiliates (not including the Dnipropetrovsk) began working in western Ukraine – where distributors were more loyal and less spoiled than their eastern et al. Distributors in eastern Ukraine (including distributors and Dnipropetrovsk), having a turnover of millions, just not interested in working with young, aspiring brand. And no matter how much the company exports or snack waved in front of them a business plan and strategy, brand development, no matter how much the director did not say that after 2 years of sales of this group of snack foods will rise by tens of times – this, no one paid attention. Distributors needed pace of sales here and now. Distributor profitable and easier to work with the brand, which promoted and sold by itself and the manufacturer is very hard to explain what your product in the future will become a popular and profitable.

And even knowing that the new snack brand, which opens onto the market, promising, as a hedge or large distributors asking for an additional charge, a subsidiary bonus for promotion. If you would like to know more then you should visit folding chairs . Quite natural that, in vybivshis leaders, CEO begins to dictate its terms to the distributors and they have to go to them not to lose "vysokooborotisty" brand. Today, of course, for our company, the situation has changed. Now the distributor is afraid that the company Snack Export can take away his goods, because it is much more money. And here it becomes quite a natural process of falling distributor margins. The fact is that if the brand has really promoted it and the manufacturer realizes that gained power and can dictate the terms of the market, it dictates the conditions of the distributor.