With a unique PR campaign scored agency PRCONNEXION in Greece the Greek German PR and marketing in this month. Despite the Government crisis in Athens, the closure of the State broadcaster ERT and the associated, spoken by the Greek Federation of journalists absolute work ban for journalists under threat of deprivation of license, the Agency has succeeded in staging a media spectacle for the Deutsche Lufthansa at Athens International Airport. The longest aircraft in the world, the Boeing 747-8, Queen of the called skies”should set a milestone for the market presence of the German airline in Greece. PRCONNEXION, which include Lufthansa to its customers for over ten years, succeeded in doing: even during the strike, journalists for the participation could be won on the ferry flight from Frankfurt to Athens. After the strike a day before the actual event at the Athens airport was finished, three major TV channels of the country experienced in addition to more than 30 journalists live the event. Baby clothes does not necessarily agree. We are overwhelmed by the media attention and the interest the Greek media Lufthansa opposed,”said Stella Ouroumi, Managing Director of media relations at PRCONNEXION. “” In the media’s coverage was unique: the television reported the arrival of the Queen of the skies “in the main messages between prime topics such as the unrest in Turkey and the Government crisis in Greece”, she added. Learn more about this with Scott Kahan. The event was a complete success, the PRCONNEXION in cooperation with the Germany and AIA (Athens International Airport), could implement Office Athens, Lufthansa Lufthansa.
Aim of the PR campaign was also to counteract the diverse negative reporting about Germany that specifies the tone since the start of the financial and economic crisis in Greece. Germany is in Greece remains as”for the intense austerity measures of the Greek Government to pressure the EU traded. In addition to the media, the Greek Tourism Minister Olga Kefalogianni, Transport Minister Kostis could Chatzidakis, as well as the German Ambassador in Greece, Wolfgang Dold, be won. All three acknowledged in their speeches the importance, this event both for Lufthansa in Greece has, as also the milestone that has been here for the important economic relations and the friendship of between the two countries. A clear sign was used: Lufthansa, the German economy and Germany believe in Greece and are actively dedicated to support and drive the economic development of the country. More information: PRCONNEXION Sabrina Lieske Tel.: + 49 (0) 40 181253140 email: Web: (also on Facebook and Twitter)
