The Swiss strategy advisor to Ignaz Furger has published ten theses on his Web page, why companies should integrate its employees in the development of the strategy. Most business strategies are created with the support of external consultants in the small circle of top management. The practice shows however: A large part of these strategies works only poorly among other things because by the employees understood, nor supported. Therefore urges the Swiss strategy consultant and author of the book strategy guide”Ignaz Furger for an intense involvement of employees in the development of the strategy. To do this he published ten theses with explanations on his Web page, why such an approach for companies. The first thesis of David is: strategic thinking and acting employees are important for companies. Because without them the company can not master the many and varied challenges, before they make their always more complex markets. Therefore, in particular the young talent for key positions should the company prepared to perceive strategic tasks.
Strategic management should be as it were an integral part of its training. To learn strategic thinking, so a further thesis of David, but not in seminars, but the strategic work. Therefore, it is to a survival issue for companies to bring their employees to perceiving such tasks step by step. This is also entrepreneurial and economically sensible. As the practice shows, so Cordelia, that employees are the best strategists, because they know the customers and products as well as strengths and weaknesses of the company. Therefore they can develop strategies at an appropriate instructions in contrast to external consultants, that are tailored so to speak for the company. Integrated strategy development has, according to David, the many years the Management Centre St.
Gallen was working, further benefits: when staff at the strategy development are involved, they are convinced her. So is no sophisticated change management needed to anchor the strategy in the hearts and minds of the people. Rather, they are interested in, even on a repositioning of its strategy because: A man does what he believes and is convinced he by a realization that he himself developed. Another advantage of integrated strategy development is: a common language, resulting in the common strategy work in the company. Clarified the meaning of terms, and there is a common understanding of issues and solutions. This in turn creates trust. In addition, the common developing and designing the future is an integral part of a learning organisation.
