It explains if the use of the concept of the etnocentrismo meant some type of advance in the relation of the European man with the colonized common man. Edivaldo de Menezes Firmino the great navigations had stimulated and compelled the Europeans to know and to understand a little on the other peoples who before had not even kept no contact. With this the etnocentrismo appears that according to Meneses (2009) ' ' The etnocentrismo looks at the other and longs for that it has its proper characteristics, as this is impossible, the other is perceived as unprovided of tudo.' ' As we can perceive with the etnocntrica vision of the European peoples they wanted that all the other peoples had its customs and beliefs, wanted that they used clothes and that they lived of the form of them. However this would be impossible, then the Europeans saw them as inferior and if they found in the right to only disrespect and to transform the culture of these peoples in order that he was come close next to its, therefore for the Europeans its culture and customs were correct. With the definition of the dictionary Aurlio that says that the etnocentrismo is the trend of the thought to consider the categories, norms and values of the proper society or culture as applicable parameter to all excessively.
We can affirm that the etnocentrismo did not bring no advance in the relation between the European man and the colonized peoples since the European did not respect very and nor looked for to understand the customs more good and beliefs of the other peoples and only saw these customs and these beliefs as inferior and that they would have to be moved, therefore its culture and customs were only acceptable and correct. As we can perceive for the definition of the electronic dictionary Aurlio its culture would be a parameter for excessively and is at this moment that appears a problem, therefore as for them its culture was superior whereas of the other inferior age they saw in the right to transfer themselves and to demand that the culture of these peoples was transformed or if case this was not possible they would continue treating these other peoples as inferior and with a distanciamento due the existing cultural difference between they that they had not looked for to understand this difference and yes it only judges? there second only its proper culture, having this as only acceptable and the best one. From everything this we arrive the conclusion of that this concept does not have no positive advance, therefore as it was possible to perceive this concept he is prejudiced and it only aims at as correct and as better the European culture whereas the others would have to be changed having as parameter the culture of the Europeans. References: MENESES, Jonatas Silva. Anthropology I. Is Cristovo: Federal university of Sergipe, CESAD, 2009.
