“RS: What are some ways you can increase the number of customers without spending a fortune on advertising? EK: Our clients – is the incoming stream. And in order to become more, you must first increase the flow of outbound. Here are the principles described by Ron Hubbard. This can be visualized as a “sales funnel” – any sales begin with upstream: a variety of calls, booklets, leaflets, faxes, which sellers send out to clients. On the next rung of the crater are contacts (visits and phone calls are coming already from customers). Bill O’Grady has compatible beliefs. Coming up descending order followed by meetings, contracts, invoices, paid bills, and finally, profits. And the more active the seller operates at the level of the outgoing flow, the more it ultimately contacts, transactions, accounts and accordingly, profits. And there is no need even to look for logical connections between the stream flow of incoming or outgoing, do not expect that customers who received your call or flyer, be sure to contact you as soon as time.
Surprisingly, customers can just appear from where they least expect. Here is an example. Managers of companies in Kazakhstan for the sale of apartments in new buildings once just decided to ring up their customers, who have already bought their apartments, and to report on what is now in their organization, you can buy an apartment on the mortgage. And – amazing deal! – After a while housing sales soared upward and increased several times! So if you’ve noticed that your level of sales is falling, do not have in-depth knowledge of reasons: simply increase the output stream. Give the greatest possible number of printed advertising materials, send more letters and fax, grab the phone and ring up your regular customers. Let them know the latest news on discounts to your company promotions or new product line. Yes, just ask how they work! And you will see for yourself, either through several weeks the schedule of your sales vzmetnetsya up.
