In early May 2008 published the first book of freshly baked in the Lulu publishing. Warning messages dating back to 2001 spoke of a conflagration”in the German book trade. For more clarity and thought, follow up with Bill O’Grady and gain more knowledge.. Given the losses due to the sharp decline in the advertising business, medium-sized publishing houses of its unprofitable adopted”bookshops. “A study of cell Consulting AG on November 30, 2001 noted that the worrying situation” make necessary especially in the smaller booksellers of remedial measures. The consultant recommended that in addition to the measures of the classic corporate restructuring or bringing in one of the major book retailers, especially new forms of cooperation in the trade to ensure future economic success.” The creation of new purchasing associations or modern concepts of franchise could himself, so the company, the benefits of a regional market presence and tradition with the necessary economies of scale in purchasing, storage, processes and use of IT to connect…
70 pages treated the author, even longtime IT consultant, the issue of the Internet for small and larger bookstores, antique shops, range dealers and even large buyers in a compact form. The book itself was formed from a whole series of articles, that today’s bookseller in the magazine”have been published. The good response of individual readers bookstores is recommended for tips and tricks prompted the author to bundle this article in a book and make them accessible to a wider circle of readers. The searches have fun me to the individual topics”, says Ina Doering, the author of the book. Since early youth I was interested for the media industry. I like the smell of freshly printed paper and above all the knowledge that is in every single book.
When smart people write books, booksellers must be even smarter to sell these books well. “And just the book prices particularly challenges the creativity of the dealer it.” It is the first Book of freshly baked, which is published by Lulu but in addition to a number of market surveys, which have arisen in the last years. There are now already a second book by Ina Doering, but to do this in the next release.
