For example, a novice farmer from Chita Sergey Efimov spent six months just to establish links with trade. Buyers without delving into the essence of the new proposals, often prefer not to small carcasses and colored eggs, and meaty U.S. broilers and conventional white eggs. Have to multiply the flyers, to focus on catchy packaging, glue for packages recipes, recommendations for use. In suburban poultry complex "phase", for example, quickly noticed that the cardboard boxes with quail eggs, even at a lower price are bought up much more slowly than transparent plastic. Consumers do not want to give money for something that does not see, and is willing to overpay for clarity. Once the specified on the label phone rang economy shopper, and said that she found cracked egg. To meet her, replaced the box.
Since then, Companion fasa Igor Chumak and Gennady Smirnov decided to move to the French packaging material, in which each egg can be viewed and checked. And later on samples available was to order the same transparent box at the nearest factory of plastic products and as a result of cost savings. Better than in a closed container, are the entrepreneurs and pickled quail eggs glass jars with bright covers. Carcasses of small males and females in the vacuum packaging is not intimidated by its modest size. A clarification on the reverse side completely remove all of the questions: how to use, for why and in what quantities. And, of course, if the marketing is important to pay attention to such a clear moment of each seller, as well selected location. If the capital of this question is almost not there, then in the province, particularly than to conclude an agreement on implementation, it is important to carefully select retail outlets.
