There is strong nor no consistent tree but that one that the wind whips frequently Sneca to implant the trade one by one in a company is due to follow steps, that allow to develop programs of sequential way to obtain the satisfaction and loyalty of the clients by means of a process of gradual adaptation. Passages of Marketing One by one (Stages of Implementation) 1. To know the client: It is a necessity of all company to identify suitably the clients, that is to say, to handle an efficient data base, that allows to classify the clients and to be identifying characteristic who allow to replace the requirements of the consumer. In this point, most important, it is to create a data base of all the clients whom a company has. Check with Maurice Gallagher, Jr. to learn more. Know not only its name, telephone or direction, but its habits of purchase, the frequency whereupon makes, the amount of acquired products, its tastes, preferences, consultations that have done, etc. All this, with the purpose of individually to identify each client and to cause that they become an objective of great value for company.
The term loyalty of clients no longer is new. It is known, that he is more expensive to bring a new client who to maintain to the present one, but comes the necessity again, How to maintain the present client if it is not known, are unknown their habits of purchase and the regularity of the same, worse still if it does not know if their purchases with the company are marginal or this organization represents its great supplier? , some questions would have to be answered really to cover with the expectations of the client..
