We believe that the departments of human resources will have two distinct functions in the future: administration of human resources, englobando administration of wages, legal relations of work, questions and fulfilment of the legislation; strategy of human resources, involving strategical systems and boardings to attract (to enlist), to develop and to hold back human capital. (SMITH; KELLY, 1997, P. 228) Still in the process of development of people, for Quinn (2000), the enterprise intellect increases as the professional challenges is accepted, the more challenges the professionals will have, consequently the intellect will be increased. The final process is to hold back the professionals in the company, through politics of incentives, remuneration, and the company to be always intent the necessities of the professionals is what she allows to hold back this competitive advantage. When holding back the best professionals, the organizations need to be seen as trustworthy, as the credibility is a perceived factor, the organizations must periodically search its base of talentos to keep and to construct its credibility.
5 COMPETITIVE ADVANTAGE In the current scene, of a world globalizado, unstable, changeable and strong concorrencial; the companies tend to grow or, at least, to survive. The people start to mean the differential competitive of the organization, therefore the financial, technological and material resources are the disposal and are used by all the companies. According to Chiavenato (2004, P. 04) ' ' the people start to mean the differential competitive that keeps and promotes the success organizacional; they start to constitute the basic ability of the organization, its main advantage competitiva.' ' The intellectual capital represents the differential in many companies of success: With the growth of the sector of services in last the 20 years, the traditional tangible assets as building, equipment, supplies, had left of being the part most excellent of the companies, having given place to the intangible assets, as marks and know-how.
