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5 Tips for public relations in the craft by PR expert Dr. Karin Uphoff a good visibility is important for craft enterprises on 365 days in the year. In one of them the opportunity is particularly favorable: on September 15 is day of the craft. Often, companies only with a small part of its range are perceived. Therefore a good chance now is to convince customers and still non-customers of the own power”, advises Dr. Karin Uphoff.

The PR expert and EU business Ambassador has collected valuable practical tips to. Go out from the operation. Visit, for example, a kindergarten. Explain the world today the professionals of tomorrow! Children’s books that fit your trade is suitable as souvenirs. You Woo potential trainees: invite students into your operation, make a small project together. Take seriously the adolescents. Perhaps to discover a young talent here? Often grows as the desire for an internship in the industry.

As a result, many are in this way Training contracts emerged. You are the ambassadors for your profession, show young people: craft is exciting! Serve with taste: as Baker, you put a smile on the lips of your customers already in the early morning with a free pretzel. As pastry chef you got it: bake the largest pie in the city. Present as a butcher”the craft of sausage. Let ice cream manufacturer photograph your customers at the ice cream, later hang the photos in the sales rooms or set them on your site. The shopping area is to the Barber or beauty salon: with a free hairdressing or beauty consulting appointment and a voucher for the next visit. Small gifts are always getting around: A customer letter can prepare quickly and easy to implement. Information about yourself or offer special services or discounts on the day of the craft. Customers always appreciate small gifts. Do you have questions about this topic? Please contact uphoff pr & Marketing GmbH Alfred-Wegener-Strasse 6 35039 Marburg wife Simone Alexander phone 06421/40 79 50-52 fax 06421/40 79 50-79

The transfer of data is very fast especially with the new high speed USB stick 2.0 with 480 Mbit/s. USB flash drives can perform approximately 100,000 writes and have an average life span of 10 years to durable media, what she and thus does advertising. What is so interesting as advertising media USB sticks? USB flash drives offer a real benefit, what positive highlights these promotional items from the mass of many useless advertising customers. Promotional items like pens and lighters, which are often given away for promotional purposes are hardly observed by the customer and lost relatively quickly. A USB flash drive, which carries the own private or business data, handled, however, especially with care and is the customers every day in mind. The company logo can remember so very persistent, which is Yes, the point of an advertising article. Other people from the acquaintances and circle of the customers get the USB-stick to the face, which increases the effect of advertising for the company.

The exclusive and tasty design and depending on the storage capacity of the USB stick is larger, the associations of users, building closer ties with the companies are more positive. Other reasons for use of USB flash drives as promotional items. So there are already a few euro the sticks to buy. They can be easily and inexpensively, and they have a long service life. Each customer can use, either privately or on business, and each copes with their application. A variety of shapes, colors and materials to choose who positively want to stand out from its competitors, would do that also in the selection of its promotional items.

USB sticks are very popular advertising medium, and therefore you should create individual and distinctive. This is a large amount of different shapes, colours and materials available. It may not be the classic straight line. USB sticks can be obtained also in round and oval designs. It is but also more individual: maybe in the form of a soccer ball, a bottle, a car or a Christmas stocking? Since the USB-stick becomes the real eye catcher”! Even on the material, there is a rich selection: plastic, leather, wood, aluminium, chrome and metal. Nor are limits the colour scheme. This is of course especially important Company logo, which should be clearly printed or engraved. But an appealing design is so important: the customer will especially make sure his USB stick has storage capacity, and a storage of 8 GB more excited about than about one of 256 MB. Conclusion: Anyone looking for a high-quality promotional gift that every customer can use and which has a long service life, which should be customized USB flash drives with logo take into account. These storage media are ideal advertising medium, small and handy, quickly packed and shipped, which customers many years daily to have eyes and bind it to the company. Contact: PRO GmbH, Elvira of Tan

Interesting facts about the world of promotional products and giveaways must plan sooner or later a good advertising campaign each company in their maturity, to increase the success of the company by it increases the turnover of the company. But the competition between the companies is what also is that the world is still in an international financial crisis, and threatens the eurozone to slip in another crisis at the present time very much. Therefore, an advertising campaign must be particularly good for one leaves competitors far behind, and ensures that their products have a maximum success. To, you can buy for example giveaways and promotional items shipping to potential customers and clients bring them. This is especially important if you are going to release a new product, a new service, or a new brand on the market, because new products have always once the problem is that they sell themselves very poorly, what is it that they are unknown by nature always once. and need a good advertising, so that they become known. Unfortunately all new products share this problem, no matter how good is the idea that stands behind the product, and no matter how awesome the market gap, which is based on the product. Therefore, advertising, and thus also the promotional shipping is a means that may be neglected under any circumstances, can these funds because in the marketing of new products and make a big difference brand.

Because normally you have the problem that you have events planning, must ensure that one has a stand for a fair, or that it generates a good advertising in any other way in advertising. That is quite different if you sent the promotional gifts with the post: to generate no particularly high costs, apart from the cost of the postage. This method is particularly well so interesting, because deutsche post for this is known, brings the post office to the respective destination very quickly and cheaply. The promotional shipping is therefore ideally suited to the freebies quickly and effectively to potential customers. What is the practical advantage that you can send in this way also the gifts for certain holidays or other occasions.

If for example, you know that one of your customers or business partners soon celebrates its birthday, then you can send just a giveaway him. Thanks to the reliability of the German post office, the gift will arrive safely, on time, and you will impress your business partners in particular. Many companies, both small businesses as large corporations, put on this method of advertising, because it is very promising, and is very cheap and effective. Therefore also use shipping the advertising article, if you have the next time advertising gifts, you need to bring to their destination as quickly as possible. This method is particularly good for time critical shipments and is thus more than perfectly suited for this purpose. Therefore, you should always use this method, if you your next marketing campaign plan to increase the success of your company as soon as possible and particularly sustainable. Oliver Smith