Therefore, in each new day of the first 5 – appear on the site + 100 new people. 2) As an example, we take following the rule that the natural traffic your site has not, not to confuse you and do not spoil the purity of the experiment. 3) Since these 100 representatives of the "target audience", we consider an option that some of them still return to the site in the next few days. 4) Since we are all real people and we are holidays, birthdays, days of the Navy, jobs involving all hands at work, etc., the audience gradually forgets about the site and a sort of "melts". Therefore, in the second day of an audience of Day 1 is 80 man on third day 20, the fourth five people in fifth and further out of 100 people is just a regular visitor – on the opinion of the conversion 100:1 in RuNet – quite a realistic picture is obtained. Total we have seen, at a cost of 500 dollars, we are getting to the site of 500 new clients, of which remain regular visitors to the site in all 5 persons, the number of visitors at the peak reaches 206 people per day. That's from my experience does that 90% of companies and Internet businesses that are advertising company in Internet. In my opinion this is not very effective, and at this moment I am talking about the importance of customer retention.
Here is an example of the same advertising company, but using the methods Customer Retention: The dynamics of visiting the site with the client retention Deciphering a new table and graph: 1) The difference is that in this example, we use e-mail newsletter to keep customers. 2) If we engage a priori target audience, then proceed from the postulate that 80% of visitors sign up for our newsletter. 3) On the third day, we make the first pitch and continue to do newsletter every day, thus our audience is not "melt", forgetting about our site, but we each day remind yourself of the mailing, thus involving all signatories to the site subscribers. Concludes: At a cost of $ 500 to advertising company, instead of the five regular visitors to get 400 on the fifth day, the audience of our site at the peak of 420, not 206, which is 2 times larger. Even after the advertising company, we have an audience of 400 people per day. And BONUS: in our customer base recorded 400 people who at any time we can do mailing and quotations.
