The international business is the German economy in the lurch. ‘Switch to export’ is the current motto of the Baden-Wurttemberg International’ (www.bw-i.de/ eng /) and the accompanying programme of events for 2011 is entitled markets and measures 2011′. Brings back memories: an export offensive ‘, soon accompanied by the founding of the first academies (today: dual universities ‘) launched Baden-Wurttemberg, around 1984, under the then Minister President Lothar Spath his first internationalization offensive’. Since then accompanied the marketing and sales consultant Michael Richter, Seekirch/Baden-Wurttemberg the international development of the economy in the rural interrupted by a multi-annual activity as export and General Sales Manager in mid-sized companies, full-time since 1991,’. While still very much effort (books, masters, etc.) with limited means of communication (telephone, fax, letters) been worked directories speed up the world economic scene today on CDs, Internet and direct talks or conferences (E.g.
via Skype). But knowledge of the mentality, experiences on the international markets and the setting on the client’s needs are paramount and necessary. And here is the unique feature of Mr Richter. At that time as export consultant and one of the first guest professors ‘ at the BAn, including the supervision of diploma theses, judge not least today offers its domestic and foreign customers all aforementioned prerequisites for success through his extensive travel experiences on all 5 continents and more than 50 countries as a marketing and sales consultant. Mainly it deals with capital goods or explanatory or durable consumer goods, create the necessary market research, the following marketing plans and the objective to internal and external employees and Distribution channels to create successful websites. In terms of the special support of the medium-sized industry its conditions are guided on the company sales. Specifically this to support small businesses and provides balanced revenue mix small and large customers.
Switching to export’ foreign marketing, but on the basis of well substantiated data and customized procedures, to minimize the risks of the export and really achieve the short – and medium-term potential successes. Michael Richter – international marketing and sales consultant, Seekirch – deals with strategic marketing for more than 35 years. By the market investigation, to the planning and successful marketing of various capital goods and durable consumer goods on all 5 continents. The resulting knowledge and experience he global offers its customers for marketing and distribution, in particular SMEs. In addition, he offers practical support worldwide, coaching or Company seminars.
