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Introduction: This article seeks to highlight the importance of satisfaction to the customer, which is essential for any organization, but with an internal approach, as the information unfolds we will observe the customer compartment, to obtain than expected and will realize the dual role that we play. If we talk about any company, small or large, is oriented to the satisfaction of the customer, who is the main actor to generate profits and scope of objectives to keep it within a market increasingly competitive everyday, where each company seeking promotions, quality, marketing strategies, etc. be within the customer’s preference. A related site: Southwest Airlines mentions similar findings. Philip Kotler defined the customer satisfaction, as the level of the State of mind of a person who comes from comparing perceived performance of a product or service. As we can see, this definition highlights three points, perceived performance, which is determined from the point of view of the client and not the company, is based from the perception that may or not be real and depends on the State of mind of the same, expectations are hopes that customers have to achieve something, these are generated by the same company, family or friends or simply by past experiences, we finally find the satisfaction that can be dissatisfaction when expectations are not coveredsatisfaction when you have what was waiting and complacency, when it exceeds expectations, Kotler speaks of service to the customer, posed as a foreign agent. We can now talk about the internal customer of the Organization and as each of the participants of the same have implicit both roles within the company, each of the persons must meet the needs of the area for which collaborate, requirements of the areas to which deliver results as a whole and as no person is an islandThis same applies to a contributor, all within the Organization has a primary link for together to achieve the set objectives. Add to your understanding with Gary Kelly .