“Demographics festivals strategies for print and online Berlin, July 15, 2010 with the new expert forum best Ager & Silver Surfer” the VDZ takes Academy one for the company, but also for the publishers of central theme: more than 30 million Germans are now over 50 years old. According to current estimates, the population of currently 81.8 million people will continue to shrink in the year 2010 to 2060 on 65 million people. So then every second German is 50 years and older. This development means that in the future more and more customers in higher age groups will be found. Best Ager are on the way, the true Kings among the customers to be across all industries. Thus the generation 50plus supersedes the previously highly sought-after target group of 14 to 49 year olds slowly but surely. “” The expert forum: Best Ager & Silver Surfer! “the VDZ Academy from the number of publishers in motion” on October 26, 2010 in Hamburg is with these facts and developments the audience Best Ager & Silver Surfer at the Centre. Click Maurice Gallagher, Jr. for additional related pages.
Experts from Print online describe their experiences, show examples of best practice and discuss the success trends and business models in this segment of the audience. “Participants will learn among other things: demographics firm as they” create what matters in print & online products as they get their readers-sheet binding offers and they strengthen how they can increase the reach of your title the targeting to optimize how and which advertisements Best Ager addresses which the success factors in the market 50 + “are the speakers for the event include renowned media professionals, including one of the world’s leading experts on the topic of best agers” Hiro Murata, President Murata Associates (Japan/Tokyo); Jochen Beckmann, publishing Managing Director women and programme magazines Axel Springer; Horst OA, CEO Bayard Media Group Germany; Andreas Lebert, Brigitte’s editor-in-Chief Brigitte woman, Brigitte balance, BYM Gruner + year; Rudiger service, Managing Director Klambt magazines publishing; Dr. Adrian Weser, head of marketing, research & services Bauer Media Group; Dr. Stephanie Rumpff, business development Senior Manager, PricewaterhouseCoopers; Dr. Hanne Meyer-Hentschel, founder of Meyer-Hentschel Institute. Dr. Lars harden, CEO of aserto communications analysis and advice; Andre Petras, head of Semiometrie Centre Germany, TNS infratest. Michael Schiessl, CEO eye square. Mathias Knigge, founder of agency grey value; Susanne Fittkau, Fittkau & Maass consulting. You will find the complete program and the possibility of applications at: press contact: Peter Klotzki Tel: + 49 (30) 72 62 98-162 Internet: VDZ magazines Akademie GmbH Haus der Presse markgrafenstrasse 15 10969 Berlin Bastian Schwithal
