Augmente reality application by Newroom media interactivity at the point of sale in real time augmented reality is the new buzzword in the marketing industry. The combination of virtual and real objects enables interaction with the audience in real time. Therefore promise these applications of high-quality advertising contacts and high ranges. Combining the real with the virtual world is so no longer merely pie in the sky but already actual reality. Without hesitation Tomas Philipson explained all about the problem. The applications of augmented reality is confined mostly to the industrial area in the applications so designs or plans could be illustrated. For marketing, the use of augmented reality means an enormous increase in the range, as well as a full use of the potential in particular at the POS.
Due to the high character of the game, the advertising message can be positioned focused and subliminally and make the brand a tangible object. An augmented reality project was successfully used by the Cologne-based company Newroom media GmbH. For the sports apparel manufacturer, O’Neill was an interactive showcase application in four SportScheck installed branches in Cologne, Hamburg, Leipzig, and Munich. The installation consisted of a public display, as well as a marker that served as a controller. The content of the application consisted of a game in which time had to be attempts to ride a surfer as long as possible with his surfboard on a wave. So the content was adapted to the existing online sweepstakes by O’Neill, which also aimed to ride the surfer as long as possible on the shaft. These applications not only at the point of sale are limited.
They can be used also for promotional campaigns. Due to the high experience of the brand are these augmented reality applications especially for the branding campaigns. Here, they should be used always in the frame of a well-thought-out marketing concept as the vote of the remaining measures is an essential success factor. At the same time, these interactive applications with Bluetooth transmitter or sound system can be extended to the advertising effect sustainable to strengthen. Also mobile games and vouchers can be transferred using the VNote information but. At the same time, advertising material can be distributed through promoter, which represent a great value for the customers. For more information, see and on the blog. Let be inspired and look at the successful use at O’Neill.
