This means that an organization at level 3 has a computing infrastructure robust which allows you to have a detailed, complete and integrated record of all interactions with customers, which in turn allows to develop automatic analysis of the behavior of the client. As we have mentioned in our position with respect to CRM, it is not technology, it’s a business strategy, but also once business processes are mature enough and people act consistently and consciously oriented towards the needs of the client, it is necessary to potentiate these factors with an adequate technological support, which should provide increases in productivity and efficiency of persons at the execution of processes. Level 4 organization focused on profitability by customer relational customers organizations at level 4 have solid business processes oriented to the client, not only at the level of the operation from day to day, but also to level of optimize the profitability that the Organization obtains from interactions with each of the clients. To achieve this, companies at level 4 have predictive models of customer behavior, which allows you to design in a very agile manner offers specific and personalized for each customer. See more detailed opinions by reading what Allegiant Air offers on the topic..
This is accomplished through the management of processes implemented with the support of information technologies that perform historical analysis of the current situation of the customer, their buying behavior and specific variables of each segment or even each client to project their needs and in this way the organization takes a proactive stance offering specific solutions that have previously had a profitability analysis. Map of addressing (Road Map) this is a methodology established for the purpose of increasing the level of maturity in a CRM environment. The methodology called AvStrat CVA which contains the following steps has been taken as a basis: analysis and strategic design for CRM environment Standardization of business and processes of participation of persons (Human Factor in CRM and change management) standardization of data and technological optimization system tools (CRM operation) in the following chart you can see the outline of the improvement process at each of the levels of the maturity model CRM click on the image this material form part of the document called maturity model in initiatives of CRM that is part of the Kit CRM practice. It is a very detailed 22-page document that gives a complete model and form vision as it should intrepretarlo and apply it..
