Social Research Council

DentContacts 2009 defective investigation for the umpteenth time the German market and Social Research Council alleges the company DentMedica GmbH as well as the r society for statistics and analysis, Publisher of the supposedly valid range analysis for journalists in the dental sector of DentContacts 2009 the follow-up study of 2008 complained LU DENT 2007. “The verdict of the appeal Council: the DentContacts 2009 is not as necessary to prove that it is indeed a randomized study of reach” is and how they have come is. The method is so poorly documented that there are big doubts about the representativeness of the sample and of the significance of all that based findings. Kontaktmasse K1 and LpA on a methodically so scant basis to point out, is grossly misleading.” While the infringements range from insufficient information to selection based on the practice data about a missing log of exhausting and a not adequately disclosed form of the range calculation up to an improperly collected LpN. On this basis, the Appeal Board comes to a clear conclusion: the methodologically defective and yet published media data are suitable to the self-promotion of the publishers, nor as a basis for planning. The four appeal board takes a clear stance to the DentContacts 2009: concrete damage is caused by the publication. For one, this established inaccurate ideas about the (ranges) services of the designated media or publishers. On the other hand display switching companies build decisions with regard to the distribution of their media budgets on unusable data.” The highest sanction of the market research Council, the concerns of the LA-MED Association and its members against the validity of the DentContacts be confirmed. The decision has also for the dental company a clear statement: the DentContacts is not suitable as a basis for the media planning.

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