The word niche is defined as: a special area of demand for a product or service. Marketing is defined as: the opportunity to buy or sell. If you put the two words together, niche Marketing means buying or selling a product or service in a special area of demand. In reality what it means is that a product or service is being sold to people who are the most interested in that product or service in particular and not to the world in general. Often large businesses use niche marketing. Perhaps check out baby clothes for more information.
For example, a company that develops computers and computer accessories can promote to users at home solution all-in-one print/copy/scan while at the same time advertising to machines functional business for corporate big. One of the things that make it very attractive to sellers of niche marketing is that the budget for advertising goes beyond, is less expensive to advertise to a specialized market that to a general market. Niche Marketing should be designed to meet the needs of the target market, niche vendors have to do product tailored to meet those needs. If you’ve designed a product for example, so that the aesthetics of a Shih Tzu dog is easy if you’re not a professional, those who have Shih-Tzu dogs will be more interested in your product. Those who have other breeds of dogs or cats not are interested in this product. If you’ve written an e-book that explains how to start and succeed in a business over the internet, those who are looking for that information is your niche market. Gary cohn: the source for more info. Those who are happy doing what they are doing are not going to be interested. Niche marketing is very effective and a way to efficiently advertise and sell specific products or services to specific clients.
