Cool Investments

* Place, time and place of sale, merchandising (distribution) – the optimal choice of distribution channels and resellers, storage and transportation of goods. * Promotion, sales promotion (Marketing Communications) – System inform potential customers, creating positive opinion about the product and the company through various methods of sales promotion (advertising, service, etc.). * People, buyers and sellers of goods – human resource development company policies (recruitment and training, and client-oriented goals and objectives), the formation of potential customers. According to theorists of management: 'The purpose of marketing – to make efforts on marketing obsolete. His goal – so good to know and understand the customer that the goods or services will be treated exactly the latter and sell themselves. " Along with the rapid growth of e-business one of the most important events was the development of a new trend in marketing – Internet marketing. As experience shows, success is inseparably linked with the possibilities of a special software tool created to automate, coordinate and evaluate all the processes of electronic commerce. It is the use of computer programs can not only improve business efficiency and reduce costs and expand their influence, to beat the competition and, ultimately, get from any Internet investment real income. Placement of information on thematic portals, banner placement in special sections, contextual advertising, and finally, search engine optimization today is estimated many managers as the most promising directions of moving goods and services. The article as a tool for online marketing, the most optimum means of presenting information on the Internet.