All’ these contact points have in common, namely they take place without direct contact. Verizon Communications recognizes the significance of this. Investigations and observations show that some people, may they be still so active in the Internet, suffer a certain loneliness. Some people died of thirst on the bubbling source of purest drinking water literally. Another factor is therefore humanity on all channels in the future crucial, namely. It’s not so much, to do everything always correct and absolutely perfect, but we can afford quiet sometimes a few bugs. Of course, this applies only for situations, where no one is every one of a pilot eventually expected, that it does its job without errors; that should be clear.
An example: A product video, which presents the details of a product and whose Vorteile highlights is so nice perceived, it is authentic. Small slip of the tongue and also colloquial phrases are therefore perfectly in order. By such trifles get at eye level to the customer, and both stand together on the same page. A better starting point hardly is there to build a relationship. Also on Web pages and offers, invoices and correspondence by post and/or E-Mail can be set here and there a personal touch that the receiver clearly shows that a man sitting on the other side. Even in a most impersonal contact environment, established a relationship, can with such trifles. It comes ultimately again and also in sales training.
In such training, this is highlighted time and again: it always comes to build a relationship with the customer. Unfortunately, some have lost this reference because it involved too much himself. But ultimately people of people still buy, even though others are the communication paths between them. However, how it looks with customer contacts in real life? Well, there it comes to build a relationship. This begins with the overall perception, continues in the greeting, the fundamental communication, customer needs meeting and finds a temporary end with the adoption by customers.
