Investment decisions means that entrepreneur has to make choices that can benefit or harm its business. Accepted entrepreneur certain decisions can lead to a reduction in financial resources for many years, so it is important reasonable to assess investment opportunities, using criteria such profitability of investment projects, such as: return on money, profit on the original investment, return on average investment. Each of these indicators has its advantages and disadvantages that the entrepreneur should consider. Taking appropriate action. Marketing. The aim of marketing is the movement of goods or services from the businessman to consumers.
To accomplish this, the entrepreneur can use a wide range of methods, each of which is closely linked with others: market research; Channels Sales, price, advertising, personal selling, sales promotion, service, publicity. Marketing research is perhaps the most important of these resources. Prior to the formation of a complex marketing entrepreneur must first obtain information about its interest to the market that will help them answer the following questions: what goods or services should be sold? where to sell and at what price? that competitors are selling, who they are and how strong? The answers to these questions give the entrepreneur reliable information about what should be the marketing mix. This complex is a combination of different proportions of sales channels, pricing, advertising, personal selling, sales promotion and publicity in such a way as to ensure maximum profits with minimum operating costs. Procurement and inventory. The question of how successful entrepreneurs are buying and inventory control tovaromaterialnymi can identify profitable or unprofitable business.
