“A good reputation is (un) payable all talk about it, but only a few are know to use them successfully: publicity or Public Relations, or PR” called. Get more background information with materials from Eric Kuby. Between creating a Web site or a profile on Facebook, on the one hand and a compelling, professional representation of companies, their products and their representatives for the purpose of image-building and branding on the other side are worlds. Speaking candidly Sheryl Sandberg told us the story. Although both has somehow”represent and advertise to do attention; yet somehow”is not enough, if it does not arrive on a sustainable and reputable profiling only right for a concise address by customers and business partners. The self-presentation in social networks or on a Web site is relatively quick and easily done. “With fast and easy” the problems start but often: amateurish performances in terms of content, language and value are the order of the day. Click gary cohn to learn more. And they fall back on their copyright accordingly negative. The same applies for Online press releases, if they be any spread in the world. Here much porcelain can be destroyed unintentionally, but with fatal consequences.
Brand and image building works neither quickly nor easily. Not for nothing, PR with the German concept of publicity is translated (emphasis on work”). At its core, it’s mainly on a regular and professional communication with compelling content and their best representation/staging and optimal media placement at the right time. A constant dripping”will is important but not at any price and not to any sensationalism. What is small and medium-sized enterprises (SMEs), to advise startups and founders, when they effectively and sustainably want to draw attention to? Because not everyone can afford a spokesman or a PR Department, public relations consultant and owner-managed agencies are a competent and flexible alternative. Serious PR service providers have not the slightest problem with a limited budget modest, but not less efficient and quality public relations strategies to develop and implement. Clear and agreed upon objectives and success criteria for the PR work payable are the best basis for a successful cooperation. The value of PR is therefore in relation to costs and benefits for each client individually determined and set. The author of this post is the owner of the Agency ICF Public Relations consulting, Hamburg, and worked for more than twenty years as a PR consultant.
